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Video 1: Goals, Objectives, Strategies and Tactics

Description: Know the difference to make a difference

Video 2: Traditional vs. Online Marketing Budgets

Description: Social Media guru Gary Vaynerchuk (a.k.a. GaryVee) recommends setting aside a portion of the marketing budget for risk-taking and innovation in order to yield stronger ROI

Audio 1: How Does Crowdsourcing Work?

Description: This podcast explains how understanding crowdfunding is essential for eliminating budget shortfalls

Audio 2: Role of Public Trust in Strategic Communication

Description: CRISPR strategies for engaging consumers

Web 1: Urban Outfitters’ Controversial Strategy

Description: This article discusses how Urban Outfitters’ purposely offensive strategy may be ingenious but endangers its ROI

Web 2: MBO and Its Beginnings

Description: This article provides an historical overview of MBO

Web 3: 2017 PR Trends

Description: Mike C. Gray, Commonwealth Partnerships, discusses the importance of leveraging know-how with know-that