Identify how we can make errors in judgments about others and how to reduce those incorrect judgments using psychological tools.

• Define the fundamental attribution error—and discuss whether it is really “fundamental.”
• Identify the reasons we are slow to revise our first impressions in the light of new evidence.
• Explain the variables that contribute to attraction.

Estimate which situations can have the greatest impact on behavioral change.

• Differentiate between informational and normative influence.
• List the conditions for persuasive communication.
• Explain why a change in behavior can elicit a change in attitude.
• Identify when groups arouse us, relax us, and sometimes make bad decisions.

Contrast variables that increase helping and aggressive behavior.

• Determine the types of aversive events that predispose people to behave aggressively.
• Contrast aggression with altruism.
• List situational factors that influence helping behavior.

Appraise the contribution of culture to our perceptions of the world and others.

• Evaluate how cultures influence the way people see themselves in relation to others.
• Define individualism and collectivism, and discuss how cultures differ on this dimension.
• Explain the role of the environment in our self-conceptions.

Recognize the variables that contribute to prejudice, and assess the brain’s role in stereotype development.

• Explain how discrimination is a by-product of our thinking.
• Discuss whether we can control stereotyping.
• Identify the motives that fuel prejudice.
• Create an intervention for treating implicit racial bias.