The Public Speaking Playbook
Second Edition
Learning Objectives
UPON COMPLETING THIS CHAPTER’S TRAINING, YOU WILL BE ABLE TO
- Choose a topic appropriate for you, your audience, and the occasion
- Develop an effective general purpose statement
- Develop an effective specific purpose statement
- Formulate a behavioral objective for audience members
- Create an effective thesis
- Evaluate the effectiveness of your general and specific purpose statements as well as your thesis