Learning Objectives

UPON COMPLETING THIS CHAPTER’S TRAINING, YOU WILL BE ABLE TO

  1. Use sound evidence
     
  2. Apply Toulmin’s Reasonable Argument Model
     
  3. Use deductive, inductive, and causal reasoning, as well as reasoning from analogy
     
  4. Arouse emotion
     
  5. Name the three tenets of persuasive speaking
     
  6. Avoid common logical fallacies
     
  7. Design and deliver a persuasive speech