UPON COMPLETING THIS CHAPTER’S TRAINING, YOU WILL BE ABLE TO

1. Define informative speaking and explain its purposes
    
2. Compare and contrast the following: a speech about objects and ideas; a speech about events and people; and a speech about processes and procedures
    
3. Deliver an informative speech that is organized and communicates as simply and directly as possible, creates information hunger in receivers by relating ideas directly to them, and is memorable