Study Questions

  1. What is an audience analysis and why is it important?
     
  2. What are values? What are beliefs? What are attitudes? Why is important for a speaker to know something about the values, beliefs, and attitudes of a target audience?
     
  3. Name and describe three elements associated with audience demographics.
     
  4. Give two examples of a closed ended question that you may ask members of a potential audience.
     
  5. Give two examples of open ended questions that may  be used to generate more information about a target audience.
     
  6. What are audience psychographics? What role do they serve in analyzing an audience?
     
  7. Why is important for a speaker to know the size of a  potential (target) audience?