The Public Speaking Playbook
Second Edition
Learning Objectives
UPON COMPLETING THIS CHAPTER’S TRAINING, YOU WILL BE ABLE TO
- Define persuasion
- Distinguish the differences among attitudes, beliefs, and values
- Identify and define your persuasive goal, particularly the change you seek in receivers
- Compare and contrast the following types of persuasive speeches: a question of fact, a question of value, and a question of policy
- Explain and use Monroe’s Motivated Sequence