Practice Quizzes

1. Web-based online surveys are good because ______.

  1. you can use your list of friends and contacts to obtain good quality data
  2. they can be customised for each respondent
  3. you can control the quality of answers from respondents
  4. replies are more truthful

Ans: B

2. Which of the following is true about benefits of alternative survey strategies?

  1. A large sample is always better than a small sample.
  2. The internet means that interviewing face to face is no longer necessary.
  3. Building a good relationship with respondents will increase their willingness to give high quality answers.
  4. Interviews are too expensive.

Ans: C

3. In order to increase response rates in surveys, which of the following is true?

  1. People will only reply if they think they will benefit personally.
  2. Treating study participants with respect is important.
  3. It is necessary to offer something in order to get people to reply.
  4. Students can never expect to get a good response rate from their surveys.

Ans: B

4. Which of the following is true about observational data?

  1. How people behave gives important insights into how they think and feel.
  2. It is easy to capture every aspect of behaviour using observational methods.
  3. Recording behaviour means that it is not necessary to think in advance about your research hypotheses.
  4. Recording people without them being aware gives the best data.

Ans: A

5. Which is incorrect about secondary databases?

  1. It is not necessary to check the quality of data from secondary databases.
  2. Archives are valuable sources of data which could not be obtained in any other way.
  3. Secondary data can be used for purposes which are different from the reason why they were collected in the first place.
  4. It is important to justify how study variables are derived from secondary data sources.

Ans: A

6. In designing structured questions for a survey, which of the following is true?

  1. Simple questions are generally the best.
  2. Putting questions in a random order will encourage respondents to think hard about each question.
  3. It should always be easy for respondents to know what is your preferred answer to a survey question.
  4. Questions from published scales should always be used with exactly the same wording as in the original article.

Ans: A

7. Gender is measured on an ordered category scale.

  1. true
  2. false
  3. both true and false

Ans: C

8. Which of the following is true of continuous measurement scales?

  1. Likert scales can never be treated as truly continuous.
  2. Continuous scales make no sense unless they have a true zero point.
  3. It is appropriate to calculate ratios for variables measured on an interval scale.
  4. Ordered category scales can be treated as approximations of continuous scales.

Ans: D

9. In defining a measurement model, which of the following is NOT true?

  1. A measurement model specifies the relationship between observed variables and a hypothesised latent construct.
  2. More than one measured variable is usually needed in order to capture the richness of constructs that researchers are interested in.
  3. The relationship between an observed variable and a latent construct is shown by a correlation coefficient.
  4. Observed variables which measure the same latent variable will usually be correlated.

Ans: C

10. In fitting measurement models, which of the following is true?

  1. Factor analysis models specify the relationship between observed and latent variables.
  2. It is better not to have a specific hypothesised structure in mind when fitting a measurement model.
  3. Output from CFA always tells the researcher the names of latent variables.
  4. Observed variables are assumed to be causes of latent variables.

Ans: A

11. A written transcript of a conversation or an interview contains all the relevant information.

Ans: False