Management and Business Research
Student Resources
Practice Quizzes
1. Which of the following might not be essential when preparing and managing data?
- All relevant data should be systematically filed in an appropriate format.
- Digital data should be formatted and labelled in a consistent way.
- Contact-summary should always be used.
- An overview of all data should be prepared.
- Data should be stored in such a way that it prevents unauthorized access, is backed up and archived.
Ans: C
2. In the analysis of qualitative data there is often a comparison drawn between content analysis approaches and grounded theory approaches. Which of the attributes below is not a feature of content analysis?
- Holistic associations guide analysis.
- a desire to search for specific context in relation to specific words and phrases
- more deductive in nature where particular issues or preconceived ideas are pursued
- Causally linked concepts and ideas structure the analysis
Ans: A
3. Which of the below is NOT a feature of grounded theory?
- The analysis takes account of context and time.
- The analysis is characterized by an inductive let the data speak philosophy.
- Preserves ambiguity and provides illustrations of contradiction.
- The aim in the analysis is to provide clarity and unity.
Ans: D
4. Flick (2009) describes the process of visual coding as a six step process. Which of the following describes the stage of exploration?
- a first attempt to interpret the meaning of data with a view to the research operation, noting down key observations elements or scenes
- getting a sense of an image or film as a whole noting down first impressions and questions
- examination of details or sequences (film) that appear particularly relevant interpreting how these details contribute to the overall meaning and identifying any emerging patterns
- reflecting on how the meaning of the image or film is created
Ans: D
5. Discourse analysis can focus/operate on a number of levels. Which of the below is NOT one of the levels?
- at a social practice level where dominant discourses on social practices are examined
- at a textual level where the use of critical linguistics help distinguish between different forms of rhetoric
- at a charismatic patterning level where actions are examined in order to explore the psychology of an individual
- at a discourse level where text is produced and interpreted and where different preferred readings are identified
Ans: C
6. When choosing a qualitative data analysis package which attribute does NOT need to be sought?
- availability
- skill and level of training needed
- the broadest possible application protocols
- cost
Ans: C
7. The major differences between types of content analysis arise from ______.
- the methods and techniques used for organizing and evaluating data
- the ideas and concepts themselves and how they frame the data
- how organizing ideas or concepts are determined
- all of these
Ans: D
8. Which of the following procedures form part of grounded analysis?
- open coding
- writing interview summaries
- using sophisticated analytic templates derived from the literature
- analysing data using SPSS
Ans: A
9. Coding ______.
- is an interpretative exercise
- cannot be used as an analytic technique when working with visual data
- is always more rigorous when conducted using specialist software
- none of these
Ans: A
10. Critical discourse analysis ______.
- focuses on the analysis of critical discourses
- tends to be biased
- places an emphasis on rhetoric and power
- places an emphasis on how criticism shapes discourse
Ans: C
11. When approaching a piece of data from a conversational analysis perspective, it is important to pay attention to ______.
- how is the taking of turns managed by the speakers
- how turns fit together to form a sequence
- hesitations or silences
- all of these
Ans: D
12. Which of the following statements is wrong?
- Qualitative research usually aims at internal generalizability.
- The contribution of qualitative research often lies in its uniqueness and not in whether it can be replicated.
- Quantitative researchers tend to acknowledge subjectivity where qualitative researchers claim objectivity.
- All of these are correct.
Ans: C