Management and Business Research
Student Resources
Practice Quizzes
1. Which one of these main forms of data is NOT used by qualitative researchers?
- collecting stories
- large probability samples and surveys
- observing activity or people
- conducting interviews
Ans: B
2. Which of the following would not be considered as textual data?
- government reports
- interviews conducted by the researcher with managers
- reports in newspapers
- data from blogs or chatrooms
Ans: B
3. Which of the following is NOT a good reason to use diaries?
- to place the responsibility for data collection onto the individual being researched
- to release the researcher from day-to-day involvement
- to provide a journal or record of events
- to have the potential to gain a rich qualitative picture of motives and perspectives
Ans: A
4. Which of the following statements describes snowball sampling?
- probabilistic selection of cases or interviews such that the sample is likely to reflect the targeted population
- selected participants recruit or recommend other participants from amongst their acquaintances
- selection of cases dependent on whether they may contain theoretical characteristics/embody specific rhetorical constructs
- selection of aims to include a wide range of incidents of a given phenomenon
Ans: B
5. To avoid bias, interviews often use a number of techniques. Which of the following statements does NOT serve to help prevent bias?
- Mirror or reflect in your own words what the interviewee has said.
- Agree with the interviewee and give an example of your own of what you think they mean.
- Pause when there is a silence and let the interviewee break the silence.
- Repeat the last few words the interviewee said.
Ans: A
6. The following are issues which can help the conduct and the accuracy of interviews. Which is the odd one out?
- the use of appropriate attitude and language
- the location of the interview
- the secret recording of the interview to ensure that the interviewee answers all questions in complete honesty
- the obtaining of the interviewees trust
Ans: C
7. Which statements below is an advantage of using a repertory grid?
- They can be conducted with many people all at the same time.
- They keep individuals verbiage constructs that otherwise would remain hidden.
- They incorporate the views of the interview as an expert.
- all of these
Ans: B
8. Which of the following is NOT a type of secondary data?
- Christmas cards
- cover letters
- newspaper articles
- research diaries
Ans: D
9. When preparing for a research interview, it is important to ______.
- ensure that one does not forget to ask the main research question
- present the interviewee with the consent form at the very end of the interview
- design questions in a way that they make it easy for the interview to respond
- all of these
Ans: C
10. Useful probes in interviews do NOT include ______.
- open questions such as What did you mean by that?
- remaining silent
- a brief summary of what you think the interviewee may feel/think
- repeating the same question
Ans: C