About the Book
Now in its Sixth Edition, the book continues to give students a comprehensive overview of what is needed to carry out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management.
New to this edition are the collection of ‘Research in Action’ textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers.
There is also increased coverage of research philosophy and updated content on online data collection, netnography, big data and data visualization, along with further updates to reading recommendations and activities.
The book is complemented by a FREE Interactive eBook.
Suitable reading for any student carrying out a research project, dissertation or thesis in business and management.