- Explain the strengths and weaknesses of omnibus surveys.
- Explain the problem of sampling on the dependent variable.
- Discuss the advantages and disadvantages of including “don’t know” and neutral responses among response choices and of using open-ended questions.
- List the different methods for improving survey questions.
- Outline a cover letter for a survey that contains each of the required elements.
- List the strengths and weaknesses of each mode of survey design, giving particular attention to response rates.
- Discuss the key ethical issues in survey research.
