Learning Objectives

  1. Define and distinguish conceptualization and operationalization.
  2. List four different means of operationalizing concepts.
  3. Give two examples of constant and two of variable phenomena.
  4. Identify the different forms of single questions and response choices.
  5. Give examples of the four levels of measurement.
  6. Compare the advantages and disadvantages of the three approaches to testing the validity of measures.
  7. Define the five methods of evaluating measurement reliability.