Click on the following links. Please note these will open in a new window.

Video Link

• Watch how social scientists find different ways to measure social inequality.
• Watch a detailed description of the different levels of measurement.

Audio Link

• Listen to a validity issue noted in the US Census regarding same-sex couples.
• Listen to what reliability is and how it affects social research.

Researcher Interview Link

• GSS
• Watch a researcher describe how to construct questions.
• Measurement

Encyclopedia Link

• Read about why and how open-ended questions should be implemented.