Video and Multimedia

Click on the following links. Please note these will open in a new window.

Audio

Technology and Product Development
http://www.npr.org/2015/04/21/401167175/3d-printers-are-changing-the-way-people-think-about-manufacturing
This audio clip describes how 3D printing is changing product development and manufacturing.

Video

Product Failure
https://www.youtube.com/watch?v=Tz-47sI-AYM
This video examines the failed launch of New Coke in 1985.

Approaches to Product Development
https://www.youtube.com/watch?v=i-EWF21hsUw
This video mini-lecture gives suggestions for developing new products.

Mass Customization
https://hbr.org/1997/01/the-four-faces-of-mass-customization
This HBR article describes four approaches to mass customization.

The Supply Chain and Product Development
https://www.youtube.com/watch?v=gB2hNCPxpWY
This video shows how collaborating with suppliers allows for flexibility as companies shift strategies.

Web

Product Innovation
http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-eight-essentials-of-innovation
This article on "The Eight Essentials of Innovation" provides insight into product development and improvement.

Product Life Cycles
http://productlifecyclestages.com/product-life-cycle-examples/
This page cites a number of examples for products throughout their life cycles.

Global Product Design
http://www.core77.com/posts/21455/Does-Culture-Matter-for-Product-Design
This article looks at the impact of culture on product design.