Learning Objectives
- What is qualitative research, and how does it differ from our day-to-day experiences of watching, talking, and listening to one another?
- What is fieldwork observation? How and why do sociologists use this method to collect data?
- What are social science interviews? How and why do sociologists use this method to collect data?
- What are group interviews, or focus groups? How and why do sociologists use this method to collect data?