Learning Objectives
- What are the benefits of surveys? When and why should we use them? What types of errors can surveys produce?
- How do you design survey questions that measure social phenomena in ways that minimize measurement error?
- What are the advantages and disadvantages to each potential survey mode or combination of modes? How do you determine the best mode for a particular research question?
- How do you identify a sampling frame and sampling approach that is best suited for the research question and population of interest?
- What are some key considerations in survey implementation?