Learning Objectives

  1. What are the benefits of surveys? When and why should we use them? What types of errors can surveys produce?
  2. How do you design survey questions that measure social phenomena in ways that minimize measurement error?
  3. What are the advantages and disadvantages to each potential survey mode or combination of modes? How do you determine the best mode for a particular research question?
  4. How do you identify a sampling frame and sampling approach that is best suited for the research question and population of interest?
  5. What are some key considerations in survey implementation?