Learning Objectives

  1. What are unobtrusive methods, and what is their benefit for sociological research?
  2. What is content analysis, and what are some strengths and weaknesses of this method?
  3. What are the steps for doing a content analysis?
  4. How do you code data in content analysis, and how do you calculate intercoder reliability?
  5. How do sociologists analyze historical records/documents and policy documents?