By the end of this chapter, you will be able to do the following:

2.1 Explain why you should care about ethical research.

2.2 Compare differences between two research philosophies: utilitarian and deontological.

2.3 Follow ethical standards in planning the purpose and study.

2.4 Execute ethical research that considers the rights of participants.

2.5 Consider special ethical requirements when conducting research in field settings.

2.6 Follow ethical standards in reporting your results.

2.7 Implement ethical standards when conducting research with online participants.

2.8 Enforce research ethics to prevent misconduct.

2.9 Apply your own ethical beliefs when considering ethical challenges and dilemmas.