Click on the following links. Please note these will open in a new window.

Learning objective 7.1: Discuss differing theories about public opinion formation and expression and the degree to which it is meaningful

Video 7.3: Five big contradictions of Donald Trump's candidacy
Description: Trump seems to exemplify prograndists that take advantage of voter non-attitudes

Video 7.5: Election Night Denial
Description: Karl Rove disagrees with Fox's correct projection that Obama won Ohio

Learning objective 7.2: Describe the issues involved in surveying American public opinion and the construction of the instruments used to do so

Audio Link 7.1: Banter #197: Polling and Demographics 101 with Karlyn Bowman
Description: Discusion of the history of polling and demographics

Audio Link 7.2: The Pollsters
Description: A weekly Audio of polling news

Learning objective 7.3: Examine the sources of individual political attitudes and preferences

Video 7.1: Behind the Scenes at the Quinnipiac University Polling Institute
Description: The surveying process for a major polling firm

Video 7.2: The Art and Science of Polling
Description: An overview of polling science

Video 7.4: Sample the Soup
Description: Explanation of Random Sampling's importance in polling.

Learning objective 7.5: Reflect upon the role, possibilities, and dangers of modern public opinion gathering in the United States

Web Link 7.2: Marriage
Description: Polls over time showing a huge shift in opinions regarding gay marriage

Web Link 7.3: How Birth Year Influences Political Views
Description: Interactive Graph showing how age affects political ideology over time

Learning objective 7.6: Debate the power of individuals, events, and people’s interpretations of events to make lasting change in American politics

Web Link 7.1: A New Senate
Description: Majority Leader discusses the new makeup of the Senate