After completing this chapter you should be able to

• List several places from which you can gather story ideas that will engage your readers and interest your audience
• Define and differentiate among the main types of events you might cover
• Explain why event coverage matters and how each type of event can impact your audience members
• Show how to gather information in advance of a story to create a story shell
• Discuss the reasons why certain story types, such as profiles, localizations and obituaries matter to your readers
• Explain the value of a news peg and how it can make your story more valuable to your readership