Define advertising in terms of its content, purpose, audience and transmission methods

Video : The History of Advertising in 60 Seconds

This video provides a brief history of advertising.

Understand how to craft a solid three-step creative brief that will dictate how to approach an advertising campaign

Web : The Creative Brief: 10 Things it MUST Include

This document discusses the main parts of a creative brief.

Examine the elements necessary to determine if an advertisement or an advertising campaign was successful

Video : How to Develop a Successful Advertising Campaign

This video discusses what it takes to develop a successful ad campaign.

Create basic advertising copy based on the simple aspects associated with promotional copy

Web : David Ogilvy’s 7 Tips for Writing Copy That Sells

This document provides tips on writing successful ad copy.

Understand the way in which advertisements target audience members’ needs, using product benefits and product characteristics to persuade customers to purchase goods and services

Audio : The Black Advertising Pioneer Who Changed How Marketers Talk To People Of Color

This audio profiles Tom Burrell, a Black advertising pioneer.