After completing this chapter you should be able to

• Understand the value of grammar, style and other language basics as they relate to media writing
• Use a simple sentence diagram to assess the structure and value of a sentence
• Write sentences with concrete nouns and vigorous verbs
• Self-edit work to eliminate unneeded words and phrases that damage copy and waste space
• Distinguish between cases where grammar rules add value and where writers should bend the rules
• Identify the value of reading copy aloud to enhance clarity