Learning Objectives
After completing this chapter you should be able to
- List the “Killer Be’s” of writing and apply them to your own work as a media writer
- Explain the inverted pyramid as a writing format and compare it to the chronological approach
- Evaluate information in terms of value and order facts in descending order of importance
- Construct a lead sentence on a given topic, using the 5Ws and 1H as guiding principles