Define a brand and a campaign and be able to distinguish between the two

Web : What is a brand?

This video defines the concept of brand.

Outline the key elements in a piece of copywriting, including the headline, the body copy and the final paragraph

Audio : Slate's Diary: The Life of an Ad Copywriter

This audio provides a day-to-day description of life as a copywriter.

Web : What’s the Difference Between Content Marketing and Copywriting?

This document describes the different between content marketing and copywriting.

Discuss the value of creativity and the ways in which you can integrate it into your work as a writer

Video : How to Improve Creativity in Your Copywriting to Appeal to Your Readers.mp4

This video provides tips to help improve your copywriting skills.

Explain the importance of “tone of voice” in copywriting

Video : Pro Copywriting Tip: Nail Your Tone of Voice

This video discusses how to develop your tone of voice.