Define an audience based on several characteristics, including demographic information, psychographic information and geography.

Audio : ABC Tones Down Author's 'Fresh Off The Boat' For Sitcom Audience

This audio discusses the new sitcom featuring an Asian family titled, “Fresh Off the Boat,” and how the author had to adjust content to match the wants, needs and interests of a more general mass audience.

Web : The Ultimate Beginner’s Guide To Finding Your Audience In Social Media

This document provides steps to help you define your audience through social media.

Web : 4 Questions that help define your target audience

This document helps get you started defining your target audience including questions such as:

Understand what readers want from you as a media professional, how you should deliver it to them and ways in which audiences change over time

Web : How to write blog posts your readers actually want to read

This document demonstrates how fiction writing techniques apply to blog writing.

Discuss the key interest elements that attract most readers, including fame, oddity, conflict, immediacy and impact

Video : What are newsvalues?

This video discusses different factors used to determine if a story is worth writing about.

Audio : A stolen iPhone , a new connection and minor celebrity in China

This audio discusses how a man achieves minor celebrity in China after someone steals his phone.

Identify key needs audience members possess and explain how to meet those needs through your writing.

Video : Lowe's Targets Key Consumer Segments with Personalized Video

This video demonstrates how Lowe’s targets male and female consumers differently.