Click on the following links. Please note these will open in a new window.

Audio Links:

• These X's Are The Same Shade, So What Does That Say About Color?
• Want To Enhance The Flavor Of Your Food? Put On The Right Music
  • How perception and food and music are connected is discussed.

• What's The Difference Between Real And Perceived Value?
  • Marketer Rory Sutherland says advertising adds value to a product by changing our perception, rather than the product itself. He says perceived value can be just as satisfying as what we consider "real" value.

• Playing With Perceptions
  • Where do stereotypes come from? Why do some perceptions persist, and is there any truth or value to the assumptions we make? TED speakers examine the consequences of stereotypes.

Video Links:

• Confucius: An Ancient Chinese Teacher & Great Sage
  • Who was the historical Confucius?
  • What were the teachings of Confucius?
  • What suggestions as to the Confucian perspective on communication does this video provide?

• Perception is central to magician’s tricks. Read the story “Magicians Know More than Scientists”  and then watch the video.
  • How does the article explain how magic works?
  • Do you see the illusion in the video?
  • Relate the article and video to what is written about perception in Chapter 3.

• Al Jazeera English report on China’s proposed ban on dog meat: 
  • Why is Chinese perception of dogs changing?
     
• “The Use of Silence in Japan”
  • What can you say about communication as a process in Japanese culture?
  • How does the use of silence in Japanese culture, compare to your another culture with which you are familiar?