After studying this chapter, you will be able to:

• Explain the ways that culture regulates human behavior and identity.
• Describe how culture can influence communication.
• Identify and define four categories of culture.
• Explain how different cultural identities can provide diverse ways of interpreting the world.
• Understand the difference between subcultures, co-cultures, and subgroups.
• Define communication.
• Describe how communication is defined by different cultures, and understand how people of diverse cultures communicate differently.