Learning Objectives

Chapter 14

  1. What are areas to consider when analyzing audiences?
  2. What are the types of persuasive presentations?
  3. What are the techniques of sequential persuasion?
  4. Are emotions physical of symbolic and relational, and why should they be included in a chapter on public and personal influence?
  5. What are the relational influence goals of compliance gaining?
  6. What are the original five strategies (categories) of compliance gaining?
  7. What contextual influences impact the selection of compliance gaining strategies?