Cases in Public Relations Strategy
First Edition
Video and Multimedia
Click on the following links. Please note these will open in a new window.
Video:
84 Lumber Super Bowl Commercial--The Entire Journey
Description: This video shows the full, uncut 84 Lumber Super Bowl promotional film.
23rd Annual Quest For Excellence--Freese and Nichols, Inc.
Description: This video highlights best practices of Freese and Nichols, Inc., a 2010 recipient of the Malcolm Baldrige National Quality Award in the small business category.
Web:
Tenneco Vision and Values
Description: This page from the Tenneco website describes the TEN10 employee recognition program.