Welcome to the SAGE edge site for Cases in Public Relations Strategy, First Edition.

The SAGE edge site for Cases in Public Relations Strategy by Burton St. John III, Diana K. Martinelli, Robert S. Pritchard, and Cylor Spaulding offers a robust online environment you can access anytime, anywhere, and features an impressive array of free tools and resources to keep you on the cutting edge of your learning experience.

Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field.

Acknowledgements

We gratefully acknowledge Burton St. John III, Diana K. Martinelli, Robert S. Pritchard, and Cylor Spaulding for writing an excellent text. Special thanks are also due to Jean Giovanetti of University of Wisconsin Oshkosh for developing the ancillaries on this site.