Cases in Public Relations Strategy
First Edition
Video and Multimedia
Click on the following links. Please note these will open in a new window.
Video:
Mental Illness Fellowship of Australia
Description: This video describes the main objective of the Mental Illness Fellowship of Australia.
Donate Life Ohio Many Faces
Description: This video demonstrates how the campaign to encourage organ donation used personal stories.
Web:
Behind National Go Red Day
Description: This page from the American Heart Association website explains the background behind the Go Red movement.