Cases in Public Relations Strategy
Video and Multimedia
Click on the following links. Please note these will open in a new window.
Video:
CLOROX Ick Awards: Intro
Description: This video introduces the CLOROX Ick Awards Twitter hashtag campaign hosted by Rachel Dratch.
Web:
Tourism Bureau's 'Love Is Love' Wedding Campaign Nabs Several Awards
Description: A press release from the Cleveland Foundation. The tourism bureau's "Love is Love” marketing initiative, designed to help showcase Greater Fort Lauderdale as an ideal destination for same-sex weddings, was recognized for excellence at a statewide tourism promotion award ceremony according to this article in the Sun Sentinel.
The Optical Society Concludes Year-Long Centennial Celebration
Description: This press release on the Optical Society’s website summarized the yearlong centennial celebration.