Learning Objectives

11.1 Explain the meaning of an emic focus and of an etic focus in qualitative research
11.2 List the five different techniques that are shared by most approaches to qualitative data analysis
11.3 Defend the value of using more than one method of analyzing qualitative data in a project
11.4 Identify changes in the social world that have led to the growth of visual sociology
11.5 Argue for the strengths of a systematic observation technique
11.6 Appraise the strengths of participatory action research
11.7 Recommend the ways in which computer-assisted qualitative data analysis can facilitate research
11.8 Review the following ethical issues that should be given special attention in qualitative data analysis: (1) privacy, confidentiality, and anonymity; (2) research integrity and quality; (3) ownership of data and conclusions; and (4) use and misuse of results