Learning Objectives

10.1 Recall the features of qualitative research that most distinguish it from experimental and survey research designs
10.2 Contrast the styles of qualitative research
10.3 Compile a list of the important considerations when conducting participant observation
10.4 Compare the process of intensive interviewing to the process of interviewing in survey research
10.5 Assess how focus group conversations are similar to and different from ordinary, non-research conversations
10.6 Argue whether it makes sense to be concerned with generalizability in qualitative research
10.7 Identify the major ethical challenges faced by qualitative researchers