Click on the following links. Please note these will open in a new window.

Videos

Video 1: Survey Research

Description: Survey research is the gathering of primary data by asking questions about their knowledge, attitudes, preferences and buying behavior

Video 2: Survey Methods

Description: This is a short video discussing survey methods

Video 3: How to Write a Survey or Questionnaire

Description: To write a survey or questionnaire, you want to cover every possibility and avoid being misunderstood. Make sure you know what information you're after and make it easy for your subjects to help you find it

Audios

Audio 1: Dr. Sniders Research Methods

Description: Survey research episode 13