Identify what makes qualitative data different than other types of data. Compare qualitative data to quantitative data, including the advantages and disadvantages of each.
Evaluate when the use of qualitative data is most appropriate.
Compare and contrast different approaches to gathering qualitative data including interviews, observation and field research, and document analysis, and the advantages and disadvantages of each.
Describe the basic steps to organizing and analyzing qualitative data, and what tasks are accomplished during each step.
Identify what makes ethics important when gathering qualitative data using examples from the classic cases of unethical research.
Summarize the common pitfalls associated with gathering and using qualitative data.
