Multimedia Resources

Click on the following links. Please note these will open in a new window.

Videos

Video 1: Choosing a Statistical Test

Description: Understanding what type of statistical tests best addresses the type of data you have and provide you with information to answer your research question

Video 2: Hypothesis tests, p-value – Statistics Help

Description: This entertaining video works step-by-step through a hypothesis test. Helen wishes to know whether giving away free stickers will increase her chocolate sales. This is a companion video for “Understanding the p-value”

Video 3: Understanding descriptive and inferential statistics

Description: This statistical analysis overview explains descriptive and inferential statistics

Video 4: Qualitative vs. Quantitative

Description: Let’s go on a journey and look at the basic characteristics of qualitative and quantitative research!

Audios

Audio 1: Learn Statistics

Description: These podcasts are from KeithBower.com, a website to help students and practitioners understand the concepts and applications of statistical methods

Audio 2: Research Rockstar

Description: All market research and customer insights projects ultimately fall into one or more of these categories: Discover, experiment, measure, predict. Within each one, there are 5+ specific data sources and research methods you can use