Multimedia Resources
Click on the following links. Please note these will open in a new window.
Videos
Video 1: Choosing a Statistical Test
Description: Understanding what type of statistical tests best addresses the type of data you have and provide you with information to answer your research question
Video 2: Hypothesis tests, p-value – Statistics Help
Description: This entertaining video works step-by-step through a hypothesis test. Helen wishes to know whether giving away free stickers will increase her chocolate sales. This is a companion video for “Understanding the p-value”
Video 3: Understanding descriptive and inferential statistics
Description: This statistical analysis overview explains descriptive and inferential statistics
Video 4: Qualitative vs. Quantitative
Description: Let’s go on a journey and look at the basic characteristics of qualitative and quantitative research!
Audios
Audio 1: Learn Statistics
Description: These podcasts are from KeithBower.com, a website to help students and practitioners understand the concepts and applications of statistical methods
Audio 2: Research Rockstar
Description: All market research and customer insights projects ultimately fall into one or more of these categories: Discover, experiment, measure, predict. Within each one, there are 5+ specific data sources and research methods you can use