1. Identify the reasons for the popularity of survey research

2. Discuss the advantages and disadvantages of including “don’t know” and neutral responses among response choices and of using open-ended questions

3. List the different methods for improving survey questions

4. Outline a cover letter for a survey that contains each of the required elements

5. List the strengths and weaknesses of each type of survey design, giving particular attention to response rates

6. Explain the rationale for a mixed mode survey

7. Discuss the key ethical issues in survey research