Mass Communication: Living in a Media World
Seventh Edition
Study Questions
- What impact did I Love Lucy have on the television industry? Study the innovations and business structure behind the show. Are network shows still following the same template today?
- How did Ted Turner take more traditional media platforms, like a local UHF station, and expand or change them?
- Why were movie and television producers upset with the invention of the VCR? How did they initially respond?
- What impact did the creation of the Fox network have on the broadcast television industry? Explain.
- VCRs were eventually replaced by newer technology in the form of DVRs. What are some newer technologies that provide content to consumers?
- What are some of the elements of the “earthquake in slow motion” discussed in the text? How have those changes affected the industry? The content on broadcast networks?