Mass Communication: Living in a Media World
Seventh Edition
Learning Objectives
After studying this chapter, you will be able to
- Discuss the development of television from its invention to HDTV today
- Explain how cable/satellite television, recorders such as VCRs and DVRs, and the adoption of digital television have transformed the television industry
- Discuss the issue of racial and ethnic diversity on television
- Identify three key reasons why viewers watch television
- Discuss the problem of broadcast decency, using examples
- Explain how streaming video services are changing TV in the twenty-first century