Mass Communication: Living in a Media World
Seventh Edition
Learning Objectives
After studying this chapter, you will be able to
- Explain how internet technology developed
- Identify the three levels of communication on the internet
- Describe three defining components of the World Wide Web and the nine principles on which it is based
- Describe five characteristics of social media
- Explain how legacy media are reacting to the growth of new online media
- Describe the four elements of the hacker ethic and how they apply to the contemporary internet
- Discuss conflicts over content, intellectual property, and privacy on the web