Mass Communication: Living in a Media World
Seventh Edition
Learning Objectives
After studying this chapter, you will be able to
- Describe how major developments in audio technology changed how people experience music
- Explain how rock ’n’ roll developed out of two different music traditions
- Explain how radio transformed from a channel for interpersonal communication to one for mass communication
- Describe how different recording formats have given rise to concerns about the purchasing of music
- Discuss how long-tail audio technology is changing the radio and recording industry for everyone from music fans to international stars