Learning Objectives

1. Recognize that no culture is purely individualistic or purely collectivistic

2. Discuss the research behind the notion of a pancultural self

3. Identify some cultures that are high context and some that are low context

4. Compare value orientations among cultures

5. Compare and contrast large and small power distance cultures

6. Identify some cultures that are weak uncertainty avoidant and some that are strong uncertainty avoidant

7. Compare and contrast long-term and short-term orientation cultures