After completing this chapter, you should be able to:

15.1 Define the purpose of persuasion and persuasive speaking.
15.2 Distinguish between types of persuasive propositions and speeches, including how to use Monroe’s motivated sequence when speaking on a proposition of policy.
15.3 Persuade effectively and responsibly, building credibility, being strategic, and relying on evidence and logical reasoning.
15.4 Assess a persuasive speech.