Chapter 9: Qualitative Methods: Observing, Participating, and Listening

1. Describe the features of qualitative research that distinguish it from quantitative research along with how ethnographies emerged as a research method and how they have evolved with technology to include digital research.
2. Compare the advantages and disadvantages of each participant observer role.
3. Discuss the major stages of a participant observation project and the challenges at each stage.
4. Describe the process of systematic observation.
5. Highlight the important rules of intensive interviewing.
6. Discuss the advantages of focus group research and identify the particular challenges focus group researchers face.
7. Identify the major ethical challenges faced by qualitative researchers and discuss one qualitative research project that posed particular ethical concerns.