1. Describe the difference between a concept and the process of conceptualization.
2. Describe how conceptualization must be followed by operationalization to create indicators of a concept.
3. Identify the different measurement tools typically used in social research.
4. Give examples of the four different levels of measurement.
5. Define the different methods of evaluating both the measurement validity and reliability of indicators.
6. Highlight the importance of taking diversity into account when assessing measurement validity and reliability.