After reading this chapter, you should be able to

9.1 Define and describe the survey research design.

9.2 Identify 10 rules for writing valid and reliable survey items.

9.3 Describe methods of administering written surveys and interview surveys.

9.4 Explain how response rates to surveys can limit the interpretation of survey results.

9.5 Define the correlational research design and identify what the correlation coefficient measures.

9.6 Identify and describe the direction and strength of a correlation.

9.7 Explain how causality, outliers, and restriction of range can limit the interpretation of a correlation coefficient.

9.8 Explain how linear regression can be used to predict outcomes.

9.9 Compute the Pearson correlation coefficient and linear regression using SPSS, and justify the assumptions required for computing each test.