Welcome to the Companion Website

The SAGE edge site for Introduction to Media Literacy by James Potter offers a robust online environment you can access anytime, anywhere, and features an impressive array of free tools and resources to keep you on the cutting edge of your learning experience.

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Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable and engaged producers and consumers of media. In nine streamlined chapters, students learn how the mass media operate and how to use the media in better ways to achieve their own personal goals. All of the essential media topics are covered—from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence—in a concise format that keeps students focused on effectively improving their media literacy skills.


We gratefully acknowledge James Potter for writing an excellent text. Special thanks are also due to Jenna Grzeslo of Penn State University, Sorin Nastasia of Southern Illinois University, and Jeff Shires of Purdue University for developing the ancillaries on this site.