Douglas Ahlers. News Consumption and the New Electronic Media. The Harvard International Journal of Press/Politics, Winter 2006; vol. 11, 1: pp. 29-52.

This article examined the advertising markets for the traditional news media and for the online media and found that online advertising is an imperfect substitute for advertisers. Despite declining television viewership and newspaper circulation, advertising revenues are not only staying with the traditional news media but are also increasing, albeit slowly. The author has found no major impact on the economics of the news industry due to the online news media.

David Abrahamson. The Visible Hand: Money, Markets, and Media Evolution. Journalism & Mass Communication Quarterly, March 1998; vol. 75, 1: pp. 14-18.

While the precise future evolution of the Internet remains uncertain, the historical development of other media, e.g., magazines in the twentieth century and broadcasting since World War II, may offer useful parallels. It is argued that significant analogous developments in the Internet's future are likely to include pervasive commercialization, niche-building and fractionation, less governmental regulation and oversight, and considerable economic concentration.